P6. Identify the channels and platforms used for the new product
To reach out to the larges audience when selling my product I will be needing to use the most popular app markets such as Google play store and Apple app store.
As I also aim to target a large audience for when distributing my adverts, using social medias such as Instagram, Facebook and Twitter will help as those social medias have many users present online everyday. Another reason why this is a good idea would be because as I have a small budget, using a free method of advertising would contribute to spending money where it is most needed. One more reason would be the ability of affiliating myself with other small companies to reach similar audience bases. An example of this would be placing my advert on a workout equipment company, as people require workout equipment for my product, purchasing it from this company could be a benefit for the consumers, the company and myself.
Another possible place to advertise my product could be on Youtube as this has potential success at bringing consumers for known companies, but as the company is just starting, this could be risky as if the product fails all the money invested will be needed to be returned.
For platforms, I would want my app to be easily accessed though iOS, Android and Google devices such as iPhones, Android phones and Google's chrome cast. Not doing so would make dissatisfy the audience as nowadays it is expected to be able to access apps easily.
As I also aim to target a large audience for when distributing my adverts, using social medias such as Instagram, Facebook and Twitter will help as those social medias have many users present online everyday. Another reason why this is a good idea would be because as I have a small budget, using a free method of advertising would contribute to spending money where it is most needed. One more reason would be the ability of affiliating myself with other small companies to reach similar audience bases. An example of this would be placing my advert on a workout equipment company, as people require workout equipment for my product, purchasing it from this company could be a benefit for the consumers, the company and myself.
Another possible place to advertise my product could be on Youtube as this has potential success at bringing consumers for known companies, but as the company is just starting, this could be risky as if the product fails all the money invested will be needed to be returned.
For platforms, I would want my app to be easily accessed though iOS, Android and Google devices such as iPhones, Android phones and Google's chrome cast. Not doing so would make dissatisfy the audience as nowadays it is expected to be able to access apps easily.
P7. Create a project proposal specification document for new product
Here bellow is my Proposal
M3. Justify how the new audiences can be targeted by the new products
To gain the largest audience for my app, I will be distributing my app on the two biggest app markets which are the App Store and Google play store. I have chosen these two platforms as they have a very big audience reach, and both can be accessed by the two most popular operating systems such as Android and iOS. Each app store already has around 2 million apps available for the public, but consumer data has shown that new consumers are drawn to new apps that offer new features which is something to take into account. One of the biggest benefits of using both of these app platforms is the chance to make big profits from advertising which is commonly done by apps on these two app stores.
The best way to draw in consumers to my app through the App Store would be by making apps on social media and using video streaming services such as YouTube. As I previously mentioned I will be using popular YouTube bloggers that make videos on fitness to review my product as these people already have a very large audience base that is interested in fitness, all I would be needing to sponsor their videos. For social media, I will be creating my own social media for my product which would advertise the features it has such as the trainers and exercises, another technique I could use with social media is to affiliate myself with other similar companies Which would involve me advertising my own products on their website and they do the same on mine. When distributing my app on the App Store I will be placing my app on the fitness category so that it can be found more easily by those interested in a fitness related app.
Another way which I will be using social media is to advertise my own products, will be through the consumers. I will be asking the consumers to show a before and after of a certain period of time on their own results from using my app, doing so will give the customer a reward such as a promo voucher or discount and then return my app would be advertised through the social media insane by that person's family and friends. The social media I will be allowing my consumers to share their results on will be Facebook, Instagram, and Twitter. Instagram is a good social media to advertise on as many of the users online are between the ages of 13-29 (https://sproutsocial.com/insights/new-social-media-demographics/#Instagram). People from these age ranges tend to be more interested in fitness as attractive physical appearances are praised on Instagram.
Facebook and Twitter have shown to have an older and more mature audience, to appeal better to the audience I will be advertising the many health benefits my app has for people of all ages. Knowing that the audience is looking for an app that can help them improve their physical health an advert like this would be more appropriate for the audience than an advert showing of aesthetic bodybuilding. (https://sproutsocial.com/insights/new-social-media-demographics/#Facebook) As shown in the statistic there are more users from the ages of 18-49.
The best way to draw in consumers to my app through the App Store would be by making apps on social media and using video streaming services such as YouTube. As I previously mentioned I will be using popular YouTube bloggers that make videos on fitness to review my product as these people already have a very large audience base that is interested in fitness, all I would be needing to sponsor their videos. For social media, I will be creating my own social media for my product which would advertise the features it has such as the trainers and exercises, another technique I could use with social media is to affiliate myself with other similar companies Which would involve me advertising my own products on their website and they do the same on mine. When distributing my app on the App Store I will be placing my app on the fitness category so that it can be found more easily by those interested in a fitness related app.
Another way which I will be using social media is to advertise my own products, will be through the consumers. I will be asking the consumers to show a before and after of a certain period of time on their own results from using my app, doing so will give the customer a reward such as a promo voucher or discount and then return my app would be advertised through the social media insane by that person's family and friends. The social media I will be allowing my consumers to share their results on will be Facebook, Instagram, and Twitter. Instagram is a good social media to advertise on as many of the users online are between the ages of 13-29 (https://sproutsocial.com/insights/new-social-media-demographics/#Instagram). People from these age ranges tend to be more interested in fitness as attractive physical appearances are praised on Instagram.
Facebook and Twitter have shown to have an older and more mature audience, to appeal better to the audience I will be advertising the many health benefits my app has for people of all ages. Knowing that the audience is looking for an app that can help them improve their physical health an advert like this would be more appropriate for the audience than an advert showing of aesthetic bodybuilding. (https://sproutsocial.com/insights/new-social-media-demographics/#Facebook) As shown in the statistic there are more users from the ages of 18-49.