P5 = Carry out post-production techniques and processes to
produce a final original media product in line to the client brief
Offline Edit |
Online edit |
Here is my offline edit, I have made sure to cut it down to 01:45. I cut it down to this size as it would be suitable for anyone for both the judges and the tourist/people waiting to visit Cambridge because I want my video to be have similarities like other promotional videos such as the duration of the video. |
Here is my online edit, I have made sure to add in the music and the voice of the narrator to complete the promotional video. |
Editing
Editing of the Promotional Video
Using Final Cut Pro X. From 00:00 to 07:00 I am putting together all the clips to the length I am planning.
I made sure to put them in order by following the storyboard I have made. From 07:00 to 13:00 I am placing
all the audio files inside the appropriate videos. They all contain the voice of the narrator and I am placing
them in order according to the script I wrote.
From 13:00 to 14:00 I placed the music in the background. Like I said in my proposal, the music added in is
fun but it also doesn't distract the audience from the video. From 14:00 to the end Im just ensuring the video
is to my liking shortening some bits, moving around the audio and clipping down the mp3 background music.
Unit 3 Final Product
After the recommendations, I got on how to improve my promotional video, like to give it a title in the beginning
of the video and to make sure the title does not appear to "flashy" as that may come across as unprofessional.
My strengths in the promotional video is for starter that the video is entertaining to the audience in different
ways for example the use of video aesthetics bright and colourful place. Another strength in my video is the
song I picked, they said that the music that was used sounded bright like my video.
To improve the video, they suggested adding more information about the culture. I then improved the script and
added more facts and better voice-over in the video. If I had the chance to improve the promotional video, I
would have picked a day that tourists and citizens are out in town, this is because it will connote my video to
look like Cambridge is a very visited Area in the UK.
I think that my Unit 3 final product is suitable for my audience because it shows Cambridge in a positive light
by showing Cambridge with many tourists visiting the vast amount of locations that the city has to offer. The name
name" Stopover Cambridge" is both the message I want to send to the audience and the title of the video, this will
help the video be rememberable for the audience.
All the visual such as text and video appear clear for the audience to see, this will help the audience to better
enjoy the video without having been distracted by ay mistakes which the video could contain. Lastly, showing
some of the most popular places in Cambridge gives an advantage as it most likely shows what the audience
wants to see the most
M4. demonstrate how the exported media product meets the client brief
Bellow shows the screenshot I took before finalising my product.
As can be shown in the screenshot, this product was exported using H.264 video code, in video and audio format or mp4. I exported the in H.264 because it offered the highest quality of sound and video without taking too much space, in the end, it amounted to 1.72GB.
As this video will be used by the Cambridge Council, they will most likely need the video to be easy to upload to their websites and social media pages, this video is already easy to publish on Youtube which can be further used to be added on different websites such as Facebook, where you can link your video and the video will be available to be played for the audience. On YouTube the audience will be able to select the quality of the video which can range from 144p to 4k, this can be helpful to those who have slower devices or screens with lower quality. The file format I will be exporting for the theatre competition will be 8-bit 4:2:2 uncompressed. This file format will be much larger than the H.264, but the benefits will be that the video will be at the highest quality settings. I will need to do this because on cinema the screen is much larger, therefore the quality of the video will need to be higher do to the scale of the size of the video. |
In the end, the client will have a file format that will be suitable for them to distribute their video throughout the internet such as the H.264 and they will also have the uncompressed version which will be more suitable for theatre use due to the large scale of the screen. I find that these two file formats will comply with the brief demands as they are asking for the most suitable file formats for distribution and theatre use.
D1. Analyse how post-production techniques and processes create meaning in the media product to meet the client brief
In this product, I used several ways to create meaning for the audience using titles, music, editing and camera work.
Titles - In my product, the title and the start of the video shows the name of my product which is Stopover Cambridge. The title I used was a fade title, which means that the tile would fade in from the background and then fade away. As the first video is quite dark, I used white for the text’s colour as that would be the most professional and most visible. The font I used was Georgia as it appeared elegant, formal and visible for people to see clearly. I prefer to use a title like this as I wouldn’t want my title to be loud or very colourful as Cambridge is known for its universities. This would meet the brief as the client wants the video to seem professional for the judges and using a title like the one I have used is seen as formal and professional.
Editing - The post production techniques I used for my product where using black bars, editing the visuals of the colours and adding a fade to black in the end of the production. The black bars create meaning for my product as adding this technique give the illusion that the footage was taken using some wide angle lenses which go well for when showing locations. Black bars also give a more cinematic feel to the production as professional filming cameras usually use wide angle lenses. Another technique I used to convey meaning in my product was using colour editing, I used this technique because the day I gathered my footage on didn’t have the perfect sunny weather, instead I was left with cloudy weather that wasn’t able to bring out fully the colours of Cambridge. The colour editing could be easily edited to seem as if there had been more light outside, the colour editing was an enhancer that can be easily used on iMovie. The meaning that this technique would give the audience is that Cambridge is a very fun and welcoming place to visit as can be seen through the colourful scenery. In the end of the video I placed a fade to black edit that faded the footage shown to the shade of black. This simple technique would connote meaning that this is the end of the video. I used a fade to black as this is a more conventional way of ending a video.
Camera Work - As I wanted to show many different locations within Cambridge, I took many establishing shots of the famous locations within Cambridge such as Cambridge University and the Mathematical bridge. Within my video I showed many different proper destinations that people like to visit, one of the locations we showed was St Andrew’s street, the camera shot are used for this location was a Wide shot because I wanted to show this area of the city as a very active and live area, similar to the shots in films where you would see hundreds of people going to work on Wall Street. My shot was done from the side of the path as filming from above would have put the people present in danger. This shot I used connotes meaning for the audience showing that Cambridge is a very active city where people can be seen going from place to place. Another shot that helps me connote meaning is the shot I took of the mathematical bridge at queens college. This shot’s meting is showing how Cambridge is an active and busy city full of workers but there are many ways in which to relax such as punting. The footage shows people punting relaxingly whilst the sun is setting and Im confident that this will give the message of how relaxing Cambridge can be.
Music - The music I used for this promotional video was a relaxing short non-copyrighted song. The song has a piano and some electronic instruments to make it have a more modern feeling. The song I used gives meaning to the promotional video by setting a more calm and upbeat mood for the audience. The instruments such as the piano and electronic instruments are simple and upbeat which can be appealing for younger and older audiences as this promotional video is supposed to be targeted towards families.. As I didn’t include much background sound, using this song was necessary for not having silence in the video, having silence would give a more unprofessional taste to the video.
Titles - In my product, the title and the start of the video shows the name of my product which is Stopover Cambridge. The title I used was a fade title, which means that the tile would fade in from the background and then fade away. As the first video is quite dark, I used white for the text’s colour as that would be the most professional and most visible. The font I used was Georgia as it appeared elegant, formal and visible for people to see clearly. I prefer to use a title like this as I wouldn’t want my title to be loud or very colourful as Cambridge is known for its universities. This would meet the brief as the client wants the video to seem professional for the judges and using a title like the one I have used is seen as formal and professional.
Editing - The post production techniques I used for my product where using black bars, editing the visuals of the colours and adding a fade to black in the end of the production. The black bars create meaning for my product as adding this technique give the illusion that the footage was taken using some wide angle lenses which go well for when showing locations. Black bars also give a more cinematic feel to the production as professional filming cameras usually use wide angle lenses. Another technique I used to convey meaning in my product was using colour editing, I used this technique because the day I gathered my footage on didn’t have the perfect sunny weather, instead I was left with cloudy weather that wasn’t able to bring out fully the colours of Cambridge. The colour editing could be easily edited to seem as if there had been more light outside, the colour editing was an enhancer that can be easily used on iMovie. The meaning that this technique would give the audience is that Cambridge is a very fun and welcoming place to visit as can be seen through the colourful scenery. In the end of the video I placed a fade to black edit that faded the footage shown to the shade of black. This simple technique would connote meaning that this is the end of the video. I used a fade to black as this is a more conventional way of ending a video.
Camera Work - As I wanted to show many different locations within Cambridge, I took many establishing shots of the famous locations within Cambridge such as Cambridge University and the Mathematical bridge. Within my video I showed many different proper destinations that people like to visit, one of the locations we showed was St Andrew’s street, the camera shot are used for this location was a Wide shot because I wanted to show this area of the city as a very active and live area, similar to the shots in films where you would see hundreds of people going to work on Wall Street. My shot was done from the side of the path as filming from above would have put the people present in danger. This shot I used connotes meaning for the audience showing that Cambridge is a very active city where people can be seen going from place to place. Another shot that helps me connote meaning is the shot I took of the mathematical bridge at queens college. This shot’s meting is showing how Cambridge is an active and busy city full of workers but there are many ways in which to relax such as punting. The footage shows people punting relaxingly whilst the sun is setting and Im confident that this will give the message of how relaxing Cambridge can be.
Music - The music I used for this promotional video was a relaxing short non-copyrighted song. The song has a piano and some electronic instruments to make it have a more modern feeling. The song I used gives meaning to the promotional video by setting a more calm and upbeat mood for the audience. The instruments such as the piano and electronic instruments are simple and upbeat which can be appealing for younger and older audiences as this promotional video is supposed to be targeted towards families.. As I didn’t include much background sound, using this song was necessary for not having silence in the video, having silence would give a more unprofessional taste to the video.