LO3: Be able to create productions materials for an original
media product to a client brief.
P4: Create production materials to be used in the
original media product.
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Rush Audio
In the end product, this will be the rush audio I will be using for my promotional video. |
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These are the photos of me setting up for one of my shots I was extending all the legs on the tripod and making
sure it was stable for the shot, then I mount the camera on the tripod.
I have ensured safe working practices are followed by explaining and showing my risk assessment to prevent
anything that could go wrong. I also used my pre-production materials such as my storyboard and script during
the production process of my piece as I made them suit the clients brief which I have to follow.
M3: Create a production material that follows the codes and conventions of the chosen genre for the media product
Before creating my own promotional video I decided to carry out research on many different promotional videos from around the world that have shown to have success on YouTube. In order to have success, I will be making sure to have certain aspects of the promotional videos that are shown on YouTube, for example, the edits and soundtrack choice used in the videos.
In terms of the genre, many of the culture and city promotional videos followed three conventional genres such as promotional, entertainment and informational.
My promotional video would count as promotional content as it is promoting the inner city of Cambridge this would include the architecture, culture, and people of Cambridge. As this is a promotional video, one of its purposes would be to increase business for Cambridge through tourism. Other promotional material can be found in different media products just as movies and TV shows which can include popular locations.
In terms of entertainment, I added in music in the background to keep the audience from getting bored from the video. The soundtrack I chose will keep the audience entertained because it has been described as fun, exciting and bubbly by other listeners. This will be to my advantage as it may keep children interested in the video while the adults' attention to the detail of the information. Adding background music is also very convenient for promotional videos as it helps to production company better describe the mood and the atmosphere of the city for the audience.
Regarding the genre of informative, I added in some facts in the script. The voice actress is also reading an interesting fact about Cambridge such as how old one of the universities is in the video. Having important information in a promotional video can be very helpful as you may be getting peoples attention by telling them interesting facts about something they did not know.
Representation is how people view different ideas and ideologies in the media. I will not be using any form of slander or libel that could harm anyone for my own gain instead I intend my video to be seen as a non-biased promotional video by following facts instead of preferences. I intend to show the location in the video to the audience with a positive view without having to compare the city with others as this could be seen as depreciating other peoples’ home cities. A technique that many production companies follow when making media content is using the female gaze which involves intentionally using sexualised images or visual to make a product more appealing, although this theory has proven to work in the past I will not be using it as I intend my promotional video to draw in a more family-based audience which would also include children.
Todorov's five-stage narrative theory
- State of equilibrium
- A disruption of that order by an event
- A recognition that the disorder has occurred
- In an attempt to repair the damage of the disruption.
- A return or restoration of a new equilibrium
Instead of making a story, I'm trying to promote the local businesses and architecture that can be seen as cultural as this is what has been asked of me from the Cambridge city council. Instead of following Todorov’s five-stage narrative theory, I begin the video from within the city specifically outside the Grand Arcade on St Andrews Street. As this specific location is known as the heart of the city where transportation takes all the people to when reaching the city centre, I move from this location to the greener side of Cambridge throughout my video which can then be found near the Riverside which is where my video ends filming the River showing people punting.
For my video, I intend to use different connotations and denotation to give messages to the audience, for example, showing the streets filled up with people can connote that Cambridge is a city with a lot of movement and activity, and also shows that Cambridge is a very business rich city. Also, I wanted to pick a sunny day to film on, this shows that Cambridge is a colourful and bright place and would connote that Cambridge is a joyful city that would be suitable for tourists to visit. I try to avoid having a cloudy day as this would send the wrong message to the audience such as being boring and uneventful, because of this and the audience would most likely ignore the message of the video.
In terms of the genre, many of the culture and city promotional videos followed three conventional genres such as promotional, entertainment and informational.
My promotional video would count as promotional content as it is promoting the inner city of Cambridge this would include the architecture, culture, and people of Cambridge. As this is a promotional video, one of its purposes would be to increase business for Cambridge through tourism. Other promotional material can be found in different media products just as movies and TV shows which can include popular locations.
In terms of entertainment, I added in music in the background to keep the audience from getting bored from the video. The soundtrack I chose will keep the audience entertained because it has been described as fun, exciting and bubbly by other listeners. This will be to my advantage as it may keep children interested in the video while the adults' attention to the detail of the information. Adding background music is also very convenient for promotional videos as it helps to production company better describe the mood and the atmosphere of the city for the audience.
Regarding the genre of informative, I added in some facts in the script. The voice actress is also reading an interesting fact about Cambridge such as how old one of the universities is in the video. Having important information in a promotional video can be very helpful as you may be getting peoples attention by telling them interesting facts about something they did not know.
Representation is how people view different ideas and ideologies in the media. I will not be using any form of slander or libel that could harm anyone for my own gain instead I intend my video to be seen as a non-biased promotional video by following facts instead of preferences. I intend to show the location in the video to the audience with a positive view without having to compare the city with others as this could be seen as depreciating other peoples’ home cities. A technique that many production companies follow when making media content is using the female gaze which involves intentionally using sexualised images or visual to make a product more appealing, although this theory has proven to work in the past I will not be using it as I intend my promotional video to draw in a more family-based audience which would also include children.
Todorov's five-stage narrative theory
- State of equilibrium
- A disruption of that order by an event
- A recognition that the disorder has occurred
- In an attempt to repair the damage of the disruption.
- A return or restoration of a new equilibrium
Instead of making a story, I'm trying to promote the local businesses and architecture that can be seen as cultural as this is what has been asked of me from the Cambridge city council. Instead of following Todorov’s five-stage narrative theory, I begin the video from within the city specifically outside the Grand Arcade on St Andrews Street. As this specific location is known as the heart of the city where transportation takes all the people to when reaching the city centre, I move from this location to the greener side of Cambridge throughout my video which can then be found near the Riverside which is where my video ends filming the River showing people punting.
For my video, I intend to use different connotations and denotation to give messages to the audience, for example, showing the streets filled up with people can connote that Cambridge is a city with a lot of movement and activity, and also shows that Cambridge is a very business rich city. Also, I wanted to pick a sunny day to film on, this shows that Cambridge is a colourful and bright place and would connote that Cambridge is a joyful city that would be suitable for tourists to visit. I try to avoid having a cloudy day as this would send the wrong message to the audience such as being boring and uneventful, because of this and the audience would most likely ignore the message of the video.